For leading fashion brand Reiss, we produced a series of engaging editorial features aligning their latest Spring Summer collection with fashion-forward holiday destinations. To further engagement with the collaboration, we ran a competition to win a sailing trip around Croatia
What we did.
Our editorial team carefully curated a series of editorial features to engage our audience, with themes including ‘suitcase savvy packing’ advice, Summer style guides and ‘Inspiration Behind The Sunshine’. The campaign was hosted on our coastal culture platform, Beach Tomato, and promoted via its active social media channels.
Customer engagement and data capture was achieved through an online and in-store competition to win a luxurious sailing trip around Croatia with Yachts & Friends. The campaign was promoted across the Beach Tomato and Reiss platforms, as well as Stylist magazine. The combination garnered a huge amount of exposure for the campaign.