The Insider Track

Mr Porter

Project Details

Client: Mr Porter


A campaign focused on highlighting the locations and lifestyles that inspire fashion trends. The aim of the campaign was to inspire both our own and Mr Porter’s discerning client base to travel by providing insights into on-trend destinations.

What we did.

To achieve our aim, we created a series of videos. Each bespoke video was filmed in a different destination, exploring how the history, landscapes and cultures of that destination influence fashion and trends. These were then hosted on both the Black Tomato and Mr Porter sites, and on the latter a page was also created to enable viewers to ‘Shop the look’ for that destination. Meanwhile we used our travel authority to transform the journeys taken in the footage into bookable itineraries to sit on the Back Tomato site. Each strand of beautifully crafted content was extensively promoted via social media and newsletter database channels throughout the collaboration.


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