Client: Mamont Vodka
To mark the launch of Epic Tomato, the adrenalin-junkie's answer to our tailor-made travel service at Black Tomato, we took on Mamont vodka as our exclusive partner. With both brand identities firmly rooted in the notion of adventure, we were able to create a seamless message for the potential thrill-seekers in our audience, the people looking for an adventurous twist on luxury travel. By aligning the two, each brand benefited from an extended reach to a new audience.
What we did.
The Mamont and Epic Tomato partnership was an ideal fit, with both holding unique adventure at the heart of their brand philosophy. As we unveiled our ‘epic’ service to the world the tusk shaped Mamont vodka bottle was by its side, with co-branding on the homepage and across all launch event collateral. Meanwhile, with stories such as that of explorers discovering a mammoths tusk in Siberia (the inspiration behind Mamont vodka) our team of epic adventure specialists curated a series of trips to take people off the beaten track and experience the extreme.
Our Epic Tomato venture was firmly supported by our existing Black Tomato audience and the press, resulting in a highly trafficked homepage, giving our partner a big boost on brand awareness. In addition to this, to mark the launch of our new product we invited 80 clients to an exclusive event at Soho house, where they were served Mamont vodka cocktails and introduced to the Epic world with an inspiring talk by brand ambassador, Rob Murray John. Following the success of our partnership, we later hosted two more events in conjunction with Mamont.