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#Pedipostcard

Essie

Project Details

Client: Essie

Overview.

To promote their extensive range of vibrant colours, often inspired by different corners of the globe, Beach Tomato collaborated with Essie on a #PediPostcard campaign. The culmination of our work was to promote a competition for people to send in a #PediPostcard with a picture of their pedicured feet wherever the summer had taken them.

What we did.

Using our beach-focused website, Beach Tomato, we designed a series of features to bring the campaign to life and engage our audience from the word go. These features included:

• Around the World in 8 shades – a GIF to show Beach Tomato’s favourite destination inspired shades, such as Sand Tropez and Brazilliant.
• How to do the perfect pedicure, including a photo shoot to create a visual, step-by-step guide.
• Which shade are you? An interactive quiz for readers to find their perfect colour
• Passport to… a style guide matching up essie nail colours with different looks and destinations.

In addition to the dedicated microsite on Beach Tomato, we curated the competition prize for the winner and a friend to go on an amazing trip to Ibiza.

3

people who sent in a picture of a manicure, rather than a #pedipostcard!

285

the number of different nail colours Essie have on offer

1

very happy winner
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